AI Recommendations

// Data sources for AI recommendations
const dataSources = {
  userBehavior: {
    clickPatterns: "Heat maps and click tracking data",
    scrollBehavior: "Scroll depth and engagement metrics", 
    formInteractions: "Form abandonment and completion rates",
    navigationPaths: "User flow and journey analysis"
  },
  
  performance: {
    pageSpeed: "Load times and Core Web Vitals",
    mobileOptimization: "Mobile vs desktop performance",
    errorRates: "JavaScript errors and failed interactions"
  },
  
  conversions: {
    funnelAnalysis: "Conversion funnel drop-off points",
    goalCompletion: "Goal completion rates and patterns",
    revenueAttribution: "Revenue impact of different elements"
  },
  
  benchmarks: {
    industryStandards: "Industry-specific conversion benchmarks",
    competitorAnalysis: "Best practice patterns",
    devicePerformance: "Device-specific optimization opportunities"
  }
};

// Example high-impact recommendations
const highImpactRecommendations = [
  {
    id: "cta_button_color",
    title: "Optimize Primary CTA Button Color",
    category: "design_optimization",
    impact: "high",
    effort: "low",
    description: "Your current blue CTA button has 23% lower click-through rate than the recommended orange color based on industry data",
    expectedImprovement: "18-25% increase in conversions",
    implementationTime: "< 30 minutes",
    confidence: 87,
    evidence: {
      currentCTR: 3.2,
      benchmarkCTR: 4.1,
      sampleSize: 15420,
      statisticalSignificance: 99.5
    }
  },
  
  {
    id: "mobile_form_optimization", 
    title: "Simplify Mobile Checkout Form",
    category: "mobile_optimization",
    impact: "high",
    effort: "medium",
    description: "Mobile users abandon checkout 45% more than desktop users. Reducing form fields from 12 to 6 could improve completion rates",
    expectedImprovement: "22-30% reduction in mobile cart abandonment",
    implementationTime: "2-4 hours",
    confidence: 92
  }
];

const performanceRecommendations = [
  {
    title: "Optimize Image Loading",
    description: "Images account for 67% of your page weight. Implementing lazy loading and WebP format could improve load times",
    metrics: {
      currentLCP: 3.2, // seconds
      targetLCP: 2.1,
      potentialImprovement: "34% faster loading"
    },
    implementation: {
      priority: "high",
      complexity: "medium", 
      resources: ["developer_time", "CDN_setup"]
    }
  },
  
  {
    title: "Reduce JavaScript Bundle Size",
    description: "Your JavaScript bundle is 45% larger than recommended. Code splitting could improve initial load performance",
    metrics: {
      currentBundleSize: "890KB",
      recommendedSize: "620KB",
      potentialImprovement: "1.2s faster time-to-interactive"
    }
  }
];

const uxRecommendations = [
  {
    title: "Simplify Navigation Menu",
    insight: "Users spend 23% more time on sites with simplified navigation",
    currentIssue: "Your main navigation has 9 top-level items, causing decision paralysis",
    recommendation: "Reduce to 5-7 main categories and use mega menus for subcategories",
    expectedOutcome: "12-18% increase in page depth per session"
  },
  
  {
    title: "Add Trust Signals to Checkout",
    insight: "67% of cart abandonment occurs due to trust concerns",
    recommendation: [
      "Add security badges near payment forms",
      "Display customer reviews/testimonials",
      "Show money-back guarantee prominently", 
      "Add progress indicator to checkout flow"
    ],
    expectedOutcome: "15-22% reduction in cart abandonment"
  }
];

const formRecommendations = [
  {
    formId: "signup_form",
    currentConversionRate: 12.3,
    benchmarkRate: 18.7,
    recommendations: [
      {
        type: "field_reduction",
        description: "Reduce required fields from 8 to 4",
        expectedImpact: "+25% completion rate"
      },
      {
        type: "error_handling", 
        description: "Implement inline validation with helpful error messages",
        expectedImpact: "+15% completion rate"
      },
      {
        type: "social_proof",
        description: "Add '12,000+ users trust us' below submit button",
        expectedImpact: "+8% completion rate"
      }
    ]
  }
];

const copyRecommendations = [
  {
    element: "hero_headline",
    current: "The Best Software Solution",
    issues: ["Too generic", "No value proposition", "Not benefit-focused"],
    suggestions: [
      "Increase Your Sales by 40% in 30 Days",
      "The CRM That Actually Saves You Time",
      "Turn More Visitors Into Customers"
    ],
    reasoning: "Specific, benefit-focused headlines convert 73% better than generic ones"
  },
  
  {
    element: "cta_buttons",
    current: "Submit",
    suggestions: ["Get My Free Report", "Start My Free Trial", "Show Me How"],
    reasoning: "Action-oriented, benefit-specific CTAs increase clicks by 28%"
  }
];

const socialProofRecommendations = [
  {
    type: "customer_count",
    recommendation: "Display total customer count on homepage",
    placement: "Below hero section",
    format: "Join 25,000+ businesses that trust Journium",
    expectedImpact: "12% increase in signup rate"
  },
  
  {
    type: "testimonials",
    recommendation: "Add customer testimonials to pricing page",
    criteria: [
      "Include customer photo and company",
      "Focus on ROI and specific results",
      "Match testimonial to visitor segment"
    ],
    expectedImpact: "18% increase in plan upgrades"
  }
];

const funnelOptimization = {
  currentFunnel: {
    "landing_page": { visitors: 10000, conversionRate: 45 },
    "product_page": { visitors: 4500, conversionRate: 32 },
    "add_to_cart": { visitors: 1440, conversionRate: 28 },
    "checkout": { visitors: 403, conversionRate: 67 },
    "purchase": { visitors: 270 }
  },
  
  recommendations: [
    {
      stage: "landing_page",
      issue: "Below benchmark conversion rate (industry average: 52%)",
      solutions: [
        "Improve headline clarity and value proposition",
        "Add social proof above the fold",
        "Optimize page load speed (currently 3.8s)"
      ]
    },
    {
      stage: "add_to_cart", 
      issue: "Highest drop-off point in funnel",
      solutions: [
        "Add cart abandonment popup with discount offer",
        "Display shipping cost and delivery time earlier",
        "Add customer reviews on product pages"
      ]
    }
  ]
};

const segmentRecommendations = {
  "mobile_users": [
    {
      recommendation: "Implement sticky CTA button for mobile",
      reasoning: "Mobile users scroll 67% more than desktop users",
      expectedImpact: "23% increase in mobile conversions"
    },
    {
      recommendation: "Optimize form fields for mobile keyboards",
      reasoning: "Mobile form abandonment is 34% higher than desktop",
      expectedImpact: "19% improvement in mobile form completion"
    }
  ],
  
  "new_visitors": [
    {
      recommendation: "Add explainer video to homepage",
      reasoning: "New visitors spend 45% more time when video is present",
      expectedImpact: "16% increase in new visitor engagement"
    }
  ],
  
  "returning_customers": [
    {
      recommendation: "Show personalized product recommendations",
      reasoning: "Returning customers convert 71% better with personalization",
      expectedImpact: "34% increase in repeat purchases"
    }
  ]
};

const industryBenchmarks = {
  "e-commerce": {
    averageConversionRate: 2.86,
    yourConversionRate: 2.34,
    gap: -0.52,
    recommendations: [
      "Implement cart abandonment email sequence",
      "Add customer reviews and ratings",
      "Optimize checkout flow for mobile users"
    ]
  },
  
  "saas": {
    averageTrialConversionRate: 15.7,
    yourTrialConversionRate: 12.3,
    gap: -3.4,
    recommendations: [
      "Improve onboarding experience",
      "Add product demo videos",
      "Implement progressive user profiling"
    ]
  }
};

const implementationGuide = {
  recommendation: "Optimize Primary CTA Button",
  steps: [
    {
      step: 1,
      title: "Backup Current Implementation",
      description: "Save current button design and track baseline metrics",
      estimatedTime: "5 minutes",
      required: true
    },
    {
      step: 2, 
      title: "Implement New Design",
      description: "Change button color from blue (#1E40AF) to orange (#EA580C)",
      technicalDetails: {
        css: ".cta-button { background-color: #EA580C; }",
        selector: ".cta-button, #signup-button"
      },
      estimatedTime: "10 minutes"
    },
    {
      step: 3,
      title: "Set Up A/B Testing",
      description: "Split traffic 50/50 between old and new designs",
      code: `
        Journium.track('ab_test_exposure', {
          test_name: 'cta_button_color',
          variant: buttonColor === 'orange' ? 'treatment' : 'control'
        });
      `,
      estimatedTime: "15 minutes"
    },
    {
      step: 4,
      title: "Monitor Results",
      description: "Track for minimum 2 weeks or until statistical significance",
      successCriteria: "95% confidence level with minimum 1000 conversions per variant"
    }
  ]
};

// Automatic A/B test setup for recommendations
const setupAbTest = (recommendation) => {
  return {
    testName: recommendation.id,
    hypothesis: recommendation.description,
    variants: [
      {
        name: 'control',
        description: 'Current implementation',
        trafficSplit: 50
      },
      {
        name: 'treatment', 
        description: recommendation.title,
        trafficSplit: 50
      }
    ],
    successMetrics: [
      'conversion_rate',
      'click_through_rate',
      'revenue_per_visitor'
    ],
    minimumSampleSize: 1000,
    statisticalSignificance: 95,
    estimatedDuration: recommendation.testDuration || '14 days'
  };
};

const measureImpact = {
  beforeImplementation: {
    conversionRate: 3.2,
    averageOrderValue: 89.50,
    bounceRate: 45.2,
    timeOnPage: 142
  },
  
  afterImplementation: {
    conversionRate: 3.9, // +21.9% improvement
    averageOrderValue: 94.20, // +5.3% improvement
    bounceRate: 41.8, // -7.5% improvement  
    timeOnPage: 158 // +11.3% improvement
  },
  
  confidence: 97.8,
  sampleSize: 5420,
  revenue_impact: "+$12,450 monthly"
};

const prioritizationMatrix = {
  "high_impact_low_effort": [
    "CTA button color optimization",
    "Add trust badges to checkout",
    "Optimize form field labels"
  ],
  
  "high_impact_high_effort": [
    "Implement personalization engine", 
    "Complete mobile redesign",
    "Build recommendation system"
  ],
  
  "low_impact_low_effort": [
    "Update footer links",
    "Adjust button border radius",
    "Change font weight"
  ],
  
  "low_impact_high_effort": [
    "Rebuild entire navigation",
    "Create custom checkout flow"
  ]
};

const roiCalculation = {
  recommendation: "Optimize checkout flow",
  implementation: {
    cost: 2500, // USD
    timeToImplement: "1 week",
    maintenanceCost: 200 // USD/month
  },
  
  expectedBenefits: {
    conversionIncrease: 0.25, // 25% improvement
    currentMonthlyRevenue: 125000,
    projectedIncrease: 31250,
    annualizedBenefit: 375000
  },
  
  roi: {
    firstYear: 14700, // % ROI
    paybackPeriod: 20, // days
    netPresentValue: 341250,
    confidenceInterval: [18, 32] // % improvement range
  }
};

const learningSystem = {
  trackImplementation: (recommendationId, outcome) => {
    // Track what worked and what didn't
    Journium.track('recommendation_implemented', {
      recommendation_id: recommendationId,
      success: outcome.success,
      actual_improvement: outcome.improvement,
      predicted_improvement: outcome.predicted,
      accuracy: outcome.improvement / outcome.predicted
    });
  },
  
  updateModels: (feedback) => {
    // Improve future recommendations based on results
    // This happens automatically in the background
  }
};

// Enable AI recommendations in your Journium configuration
Journium.init({
  projectId: 'your-project-id',
  apiKey: 'your-api-key', 
  environment: 'production',
  
  config: {
    enableRecommendations: true,
    
    // Recommendation settings
    recommendationSettings: {
      frequency: 'weekly', // How often to generate new recommendations
      minConfidence: 80,   // Minimum confidence level for recommendations
      focusAreas: [        // Areas you want to focus on
        'conversion_optimization',
        'performance_improvement', 
        'mobile_optimization'
      ],
      excludeAreas: [      // Areas to skip
        'design_changes'   // If you don't want design recommendations
      ]
    }
  }
});

// Get recommendations via API
const getRecommendations = async () => {
  const response = await fetch('/api/v1/recommendations', {
    headers: {
      'Authorization': `Bearer ${apiKey}`,
      'Content-Type': 'application/json'
    }
  });
  
  const recommendations = await response.json();
  return recommendations;
};

// Example response
const recommendations = {
  high_priority: [...],
  medium_priority: [...],
  low_priority: [...],
  total_estimated_uplift: "23-31% conversion improvement",
  implementation_timeline: "2-6 weeks"
};

const emailSettings = {
  frequency: 'weekly',
  recipients: ['[email protected]'],
  includeImplementationGuides: true,
  filterByImpact: 'medium_and_above',
  customMessage: 'Weekly optimization opportunities for YourSite.com'
};

// Prioritize quick wins first
const quickWins = recommendations.filter(r => 
  r.impact === 'high' && r.effort === 'low'
);

// Implement these first to build momentum and prove ROI

// Always A/B test significant changes
const testRecommendation = async (recommendation) => {
  if (recommendation.impact === 'high') {
    // Set up A/B test
    const test = await setupAbTest(recommendation);
    await runTest(test);
    
    // Only implement if test shows positive results
    if (test.results.confidence > 95 && test.results.improvement > 0) {
      await implementRecommendation(recommendation);
    }
  }
};

// Filter recommendations by your primary objectives
const filterByGoals = (recommendations, primaryGoals) => {
  return recommendations.filter(r => 
    primaryGoals.some(goal => r.impact_areas.includes(goal))
  );
};

// Example: Focus on revenue-generating recommendations
const revenueRecommendations = filterByGoals(recommendations, [
  'increase_conversions', 
  'reduce_cart_abandonment',
  'improve_upsells'
]);

// Don't implement too many changes at once
const implementationPlan = {
  week1: recommendations.slice(0, 2),  // 1-2 changes max
  week2: recommendations.slice(2, 4), 
  week3: recommendations.slice(4, 6),
  // Monitor results between each batch
};

// Always measure the impact of implemented recommendations
const trackRecommendationSuccess = (recommendationId) => {
  // Set up before/after measurement
  const beforeMetrics = getCurrentMetrics();
  
  // Wait for sufficient data (usually 2-4 weeks)
  setTimeout(() => {
    const afterMetrics = getCurrentMetrics();
    const improvement = calculateImprovement(beforeMetrics, afterMetrics);
    
    // Report back to Journium for learning
    Journium.track('recommendation_impact', {
      recommendation_id: recommendationId,
      improvement_percentage: improvement.percentage,
      confidence_level: improvement.confidence,
      revenue_impact: improvement.revenue
    });
  }, 14 * 24 * 60 * 60 * 1000); // 14 days
};