Analytics Dashboard

// Automatic page tracking provides these insights:
- Page views and unique page views
- Average time on page
- Bounce rate per page
- Entry and exit rates
- User flow between pages
- Popular content and landing pages

// Example: E-commerce funnel
1. Product View → 2. Add to Cart → 3. Checkout → 4. Purchase

Funnel Analysis Shows:
- Conversion rate at each step
- Drop-off points and reasons
- Time spent in each step
- A/B test performance by funnel step

Performance Dashboard Features:
- Device-specific performance metrics
- Geographic performance variations  
- Browser and OS performance comparison
- Network speed impact analysis
- Performance trends over time
- Core Web Vitals scoring and recommendations

// Example conversion goals you can track:
{
  "signup_goal": {
    "completions": 1247,
    "conversion_rate": 12.3,
    "value": 62350, // $623.50 per conversion
    "trend": "+15.2%" // vs previous period
  },
  "purchase_goal": {
    "completions": 89,
    "conversion_rate": 3.4,
    "value": 15820,
    "trend": "+8.7%"
  }
}

Example Recommendations:
{
  "high_impact": [
    {
      "type": "cta_optimization",
      "title": "Optimize Primary CTA Button",
      "description": "Your 'Get Started' button has a 23% lower click rate than industry average",
      "expected_improvement": "18-25% increase in conversions",
      "effort": "low",
      "priority": "high"
    },
    {
      "type": "page_speed", 
      "title": "Improve Mobile Load Time",
      "description": "Mobile users experience 3.2s average load time vs 1.8s optimal",
      "expected_improvement": "12-18% reduction in bounce rate",
      "effort": "medium",
      "priority": "high"
    }
  ]
}

// Example custom report configuration
{
  "report_name": "Weekly Conversion Summary",
  "metrics": [
    "total_conversions",
    "conversion_rate", 
    "average_order_value",
    "customer_acquisition_cost"
  ],
  "dimensions": [
    "traffic_source",
    "device_type",
    "user_segment"
  ],
  "filters": {
    "date_range": "last_7_days",
    "user_type": "returning_customers"
  },
  "schedule": "weekly",
  "recipients": ["[email protected]"]
}

// Example user segments
const segments = {
  "new_users": {
    "definition": "first_visit_date > 7_days_ago",
    "count": 5420,
    "conversion_rate": 8.3
  },
  "returning_users": {
    "definition": "session_count > 1",
    "count": 12890, 
    "conversion_rate": 15.7
  },
  "high_value_users": {
    "definition": "lifetime_value > 500",
    "count": 890,
    "conversion_rate": 34.2
  }
};

// Available export formats
const exportFormats = [
  "CSV", "Excel", "JSON", "PDF Report"
];

// Automated exports
const scheduledExports = {
  "daily_summary": {
    "format": "CSV",
    "schedule": "daily_9am",
    "recipients": ["[email protected]"]
  },
  "weekly_report": {
    "format": "PDF",
    "schedule": "monday_morning", 
    "recipients": ["[email protected]"]
  }
};

// Analytics API examples
const analyticsAPI = {
  // Get conversion data
  getConversions: async (dateRange, filters) => {
    const response = await fetch('/api/v1/analytics/conversions', {
      method: 'POST',
      headers: {
        'Authorization': `Bearer ${apiKey}`,
        'Content-Type': 'application/json'
      },
      body: JSON.stringify({ dateRange, filters })
    });
    return response.json();
  },
  
  // Get user behavior data
  getUserBehavior: async (userId, dateRange) => {
    const response = await fetch(`/api/v1/analytics/users/${userId}/behavior`, {
      headers: { 'Authorization': `Bearer ${apiKey}` }
    });
    return response.json();
  }
};

// Cross-device user journey example
const userJourney = {
  "user_id": "user_12345",
  "devices": [
    {
      "device_type": "mobile",
      "sessions": 3,
      "first_seen": "2024-01-15T10:30:00Z",
      "last_seen": "2024-01-16T14:22:00Z",
      "conversions": 0
    },
    {
      "device_type": "desktop", 
      "sessions": 1,
      "first_seen": "2024-01-16T20:15:00Z",
      "conversions": 1,
      "conversion_value": 299.99
    }
  ],
  "total_value": 299.99,
  "attribution": "mobile_assisted_desktop_conversion"
};

// Data retention settings
const retentionSettings = {
  "raw_events": "90_days",      // Raw event data
  "aggregated_data": "2_years", // Processed analytics data
  "user_profiles": "1_year",    // User identification data
  "anonymous_data": "indefinite" // Non-PII aggregated data
};

// Define your conversion goals
const goals = [
  {
    name: "Newsletter Signup",
    type: "event",
    event: "newsletter_subscribed",
    value: 5
  },
  {
    name: "Product Purchase", 
    type: "event",
    event: "purchase_completed",
    value_property: "order_total"
  },
  {
    name: "High Engagement",
    type: "duration",
    threshold: 300 // 5 minutes
  }
];

// Create user segments for analysis
const segments = [
  {
    name: "Premium Users",
    conditions: [
      { property: "user_plan", operator: "equals", value: "premium" }
    ]
  },
  {
    name: "Mobile Users",
    conditions: [
      { property: "device_type", operator: "equals", value: "mobile" }
    ]
  },
  {
    name: "High-Value Customers",
    conditions: [
      { property: "lifetime_value", operator: "greater_than", value: 1000 }
    ]
  }
];

// Essential metrics to track first
const coreMetrics = [
  "conversion_rate",
  "average_session_duration", 
  "bounce_rate",
  "goal_completions",
  "revenue_per_visitor"
];

// ✅ Good goals - specific and measurable
"email_signup_completed"
"free_trial_started"
"purchase_completed"
"support_ticket_resolved"

// ❌ Avoid vague goals
"user_engaged"
"good_experience"
"positive_interaction"

// Example insight-to-action workflow
const insights = [
  {
    insight: "Mobile bounce rate 40% higher than desktop",
    action: "Optimize mobile page speed and design",
    expected_outcome: "15-20% reduction in mobile bounce rate"
  },
  {
    insight: "Users from social media have low conversion rate",
    action: "Create dedicated landing pages for social traffic",
    expected_outcome: "25% increase in social media conversions"
  }
];